FOR IMMEDIATE RELEASE

Dan Read Cosmetics Introduces First Make-Up for HDTV

Celebrity Make-Up Designer

A Modern Day “Max Factor”

Hollywood, CA, January, 2008: When Dan Read, President of the successful line of “makeup for the stars” that carries his name, first saw High Definition Television (HDTV), his immediate thought was “we’re in trouble!”

Of course, Dan was thinking about the spectacular impact that HDTV would have on television viewers and the brilliance and unprecedented clarity of a TV picture that would reveal the old standard make-up flaws that were never revealed on regular TV. Something had to be done fast. The technology of television had finally caught up with the art of makeup.
Dan Read Cosmetics (DRC) to the rescue! Dan is referred to as “the modern day Max Factor”, and for good reason. His “Silver Screen Series” is innovative and preferred by many of Hollywood ’s brightest stars. DRC’s new line is not only HDTV-ready; it is also an Organic product line that is one of the first to use an organic preservative. The product line is paraben-free. No animal testing.

Dan says he’s the only animal this makeup is tested on! Virtually humidity-proof, this makeup can be used without powder! No more fear of HD camera’s revealing mismatched color or facial flaws.

Dan Read ’s makeup line is perfect for those who suffer from rosacea. This totally effective product line is not only a favorite of the stars but rapidly becoming a mainstay makeup for women, and even men, of every color and all ages. Look for Dan Read Cosmetics on QVC sometime in 2008. Watch for Dan Read and Team DRC coming to a city near you or visit on line at www.DanReadCosmetics.com or call Toll-Free 877-DANREAD.

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