Help us Celebrate 16 years of Dan Read Cosmetics!!

Dan Read : March 19, 2013 12:18 pm : DRC News

Dan Read Cosmetics is excited to announce 16th Year Anniversary.  We would like everyone’s help in congratulating DRC on reaching 16 YEARS!  Since 1998, Dan Read Cosmetics has been in the lives of many thousands of people, women and men alike.  Dan has given confidence and tears of joy to many who could not see their outward beauty the way that he could, and left an imprint on the lives of everyone he has ever met.  He has worked with some of the biggest celebrities, and recording artist over the years, both as Dan Read Cosmetics, Team DRC, and before its creation.  Dan has said many times that his passion is watching the transformation that takes place between the time that someone sits in his chair, uncertain of how much to expect, and the time they float out of it, ready to take their place in the spotlight.

Dan Read is a giant among men.  He uses his cosmetics line to achieve the Dan Read mission:  To make people feel like they are the most beautiful person in the world.  Help us show our appreciation to Dan Read by making this the best year Dan Read Cosmetics has ever seen!!

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Dan Read: Interview with a Cosmetic Rock Star

Dan Read : October 14, 2011 11:31 am : DRC News

Dan Read is a rock star.  Yes, he is the creator and owner of Dan Read Cosmetics, one of my all-time favorite cosmetics lines – but he is also a rock star.  For real.

Dan was born to very creative and talented parents.  His mother was a portrait artist who also designed artwork for album covers in the seventies.  She created album cover art for stars like Eddie Arnolds, Buck Owens, and Elvis.  Speaking of Elvis, Dan’s mom had a real soft spot for him – so she married a man who looked and sounded just like Elvis.  Dan’s father, Ronnie White, had the very first Elvis tribute show.  He so closely resembled Elvis his act eventually opened for superstars like Tina Turner.  At age 16, Dan found himself playing drums onstage with his dad in Las Vegas.  That was only the beginning of a long career in show business.


Posted by: beautyinfozone on: October 9, 2011


Ronnie White, Dan’s father, as Elvis
Ronnie White during an Elvis Tribute show

Dan went on to become a double bass hard hitting drummer in 1980’s big hair bands in Hollywood.  He was in the band Kingdom Come, and then moved to Bust’er Chops, managed by Eddie Van Halen.

Bust’er Chops – Dan Read is far right
Dan breaking some sticks in Bust’er Chops

Bust’er Chops was getting ready to go on tour, opening for the Stone Temple Pilots in the Monsters of Rock Tour, when the group decided Dan was too pretty.

Early 80′s Dan Read

So Dan was out, and a guy with a less perfect visage was in.  Dan thought he had missed his chance – and then he met up with a former band mate after the tour.  After a short conversation, Dan realized that the bands actually didn’t make a lot of money even with a huge tour (as Dan says, it was ‘rags to recognition’, not ‘rags to riches’).  He decided it was time to create Plan B.

Dan answered a newspaper ad in the Los Angeles Times for a job cleaning beakers.  The man who placed that ad was none other than makeup legend Joe Blasco, who at that time was just starting his makeup line Joe Blasco Cosmetics.  Dan’s first job was on the Three Stooges lot in Hollywood, CA.  While he started out cleaning toilets, beakers, and sweeping, he was mesmerized by all the cool cosmetics – monster heads, arms, body parts, all the special effects.  Dan quickly graduated to learning how to create compound makeup, and he helped bring the Blasco line to the forefront with the marketing skills learned from playing in the bands.  Dan’s goal was to  promote the Joe Blasco line the way they promote a rock band.

By 1988 the Blasco line went international.  Dan became the VP of Education, Joe Blasco Makeup Centers Hollywood, creating with makeup during the day, and still drumming in his rock band at night.  Dan worked as the Joe Blasco VP for over 12 years, eventually quitting his band to go to Orlando, Florida to work with Joe opening the Makeup Center East Corporation Headquarters.  Dan put together the very first makeup department for Universal Studios in Florida in 1992.

Dan Read

In 1997, Dan launched his own cosmetics line focused on what he knew was coming in 2000 – HD television.  For the past 13 years Dan has been doing his own HD-ready line, he really is the Father of HD makeup.  Dan’s philosophy is glamor makeup that looks natural, not overdone.

I asked Dan what he thought was the best part about being a makeup artist. His immediate answer?  “Making people cry.”  Of course he meant cry with happiness!  He loves making port wine stains, lupidermis, vitiglio, rosacea, or any skin condition that causes low self esteem disappear.  He lives to help people feel good about themselves, to be a part of that moment when someone really realizes how just how beautiful they are.

Dan has worked with tons of celebrities, including quite a few beauty icons.

He did Lauren Bacall’s makeup for the 61st academy awards.  He’s worked with supermodels like Kathy Ireland, with country music stars like Brooks & Dunn and Lori Morgan, and he even did makeup for Elizabeth Taylor.

Dan has been in the business a long time, but he often feels like David versus Goliath.  He says, “There are far too many celebrity experts in this business who don’t know squat.  People listen to these quack experts and are frustrated when the products don’t work.  My products are based on logic, and they work.”  His DRC line features the famous HD-ready Silver Screen Series Foundation.  This foundation is revolutionary technology in Full Coverage, Clarifying, Comfort Foundation made with almost all powdered ingredients instead of oils and waxes.  It is highly pigmented, so it works as both a foundation and a concealer.  What makes it a truly amazing foundation is that it provides superior, long lasting coverage without powder, yet it’s sheer enough to look completely natural.  It’s also one of the very first foundations to use an organic preservative with no parabens. With Dan Read Cosmetics you will achieve the perfect match for your skin undertones.

Dan Read Silver Screen Series Foundation

For women with visible wrinkles, Dan recommends using his foundation as both the concealer and the foundation.  The foundation clarifies the skin, it doesn’t settle into lines and it lets the skin breathe.  His foundation perfects the skin and de-emphasizes wrinkles.  When used in conjunction with his fine micro-milled setting powder it minimizes large pores.  To pick the correct shade, there is a great questionnaire on his DRC website.  Shades are based on ancestral background, so you should be able to find your match quickly – and if you can’t, just pick up the phone and give Dan, or one of his highly trained staff, a call.

Here’s a big secret for you – Dan is holding a huge celebrity party in Hollywood next month.  It’s by invitation only, and the guest list includes a wonderfully eclectic mix of celebrities like Loni Anderson, Billy Idol, Tommy Lee (of Motley Crue fame), and even George Clooney.  That’s an invitation list I would pay to be on!

These days Dan is known as the ‘Modern day Max Factor’, and is one of the  most sought after makeup artists in film and television.  He’s continued his career in music too, he just finished his latest CD album with Russell and Hop.

Russell and Hop. Dan Read is pictured far left.

Dan Read is still a rock star, in every sense of the phrase.   – Lisa

Dan Read, still breaking sticks.


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Press Release – Dan Read Cosmetics Introduces First Make-Up for HDTV

Dan Read : July 11, 2011 5:33 pm : DRC News


Dan Read Cosmetics Introduces First Make-Up for HDTV

Celebrity Make-Up Designer

A Modern Day “Max Factor”

Hollywood, CA, January, 2008: When Dan Read, President of the successful line of “makeup for the stars” that carries his name, first saw High Definition Television (HDTV), his immediate thought was “we’re in trouble!”

Of course, Dan was thinking about the spectacular impact that HDTV would have on television viewers and the brilliance and unprecedented clarity of a TV picture that would reveal the old standard make-up flaws that were never revealed on regular TV. Something had to be done fast. The technology of television had finally caught up with the art of makeup.
Dan Read Cosmetics (DRC) to the rescue! Dan is referred to as “the modern day Max Factor”, and for good reason. His “Silver Screen Series” is innovative and preferred by many of Hollywood ’s brightest stars. DRC’s new line is not only HDTV-ready; it is also an Organic product line that is one of the first to use an organic preservative. The product line is paraben-free. No animal testing.

Dan says he’s the only animal this makeup is tested on! Virtually humidity-proof, this makeup can be used without powder! No more fear of HD camera’s revealing mismatched color or facial flaws.

Dan Read ’s makeup line is perfect for those who suffer from rosacea. This totally effective product line is not only a favorite of the stars but rapidly becoming a mainstay makeup for women, and even men, of every color and all ages. Look for Dan Read Cosmetics on QVC sometime in 2008. Watch for Dan Read and Team DRC coming to a city near you or visit on line at or call Toll-Free 877-DANREAD.

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Best Foundation…Period –

Dan Read : July 10, 2007 5:42 pm : DRC News

My Top Ten Niche Makeup Lines…and favorite products from each

Posted by: beautyinfozone on: July 17, 2010

I love ‘niche’ lines. These are lines that are small companies that typically specialize in several areas. I find that most of my stash is from niche lines – I love to support the independents, and I find that the quality and the amazing customer service just can’t be beat. Here are my top ten niche lines, and my favorite product from each.

1. Dan Read Cosmetics

Dan Read makes the best foundation there is, period. I first discovered this foundation about four years ago, and I wrote a review of it for Emakemeup. You can read the full review here.


The foundation ($31.00) was developed for TV and film, and it’s amazing – perfect colors, so easy to apply, and it truly lasts all day. This is my go-to foundation for any special occasion, or for any day that I want to look flawless for the entire day without fail. I think everyone needs a pot of this fabulous foundation in their arsenal. I have purchased and repurchased this foundation a ton of times – I will never be without it. They have a new version out that has shimmer, I can’t wait to try it. READ MORE

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